Minimalism in packaging design

Emphasizing function and neglecting decoration is a very important design principle of minimalist packaging design. This important principle is mentioned in many packaging design works. Minimalist related design has always adhered to the basic design principle of focusing on function and neglecting decoration. As far as possible, all the useless decorations are discarded, and only some necessary design elements are left for embellishment and decoration.

In minimalist packaging design, in order to reduce unnecessary decorations in product packaging, we will do our best to maintain the basic characteristics of product packaging. Some product packaging usually adopts transparent packaging design forms, and some products even do not Packaging is only to highlight the basic attributes of related products. The purpose of its design and creation is to allow consumers to become more open and transparent in the consumption of related products, so as to provide the most basic guarantee for the majority of consumers. Mass service.

In minimalist packaging design, the selection of materials and the use of related processes always follow the basic principles of nature, conservation and ecological protection. Designers usually use pure natural and non-toxic materials in the selection of product packaging. Non-polluting materials. In the production process, the packaging related materials are rarely processed and complicated, and the best efforts are made to maintain the original basic characteristics of the product packaging.

The main purpose of packaging the product is to better protect the product and avoid it. Damaged during transportation. Minimalist packaging design has always attached great importance to the practicability and functionality of product packaging. Its artistic expression is both intuitive and profound. In terms of the shape and structure of packaging design, it should be as much as possible