Paper bag design and printing

Paper bag packaging not only provides convenience for shoppers, but also takes the opportunity to promote products or brands again. Exquisitely designed paper bags will make you love it. Even if the paper bags are printed with eye-catching trademarks or advertisements, customers will be happy to reuse them. This kind of handbag has become one of the most efficient and inexpensive advertising media.

The graphic design of handbag design is eclectic. In modern packaging design, realism is often not used, but the free form of dot, line and surface is used, which is widely used in the packaging design of many fashionable goods.

The purpose of handbag design is to pursue the rationality of its functions in the behavior of portable goods, and at the same time convey the information of the goods or display a corporate image or display a personalized cultural atmosphere. The design requirements for handbags should be simple, strong to handle, and relatively low cost. The design of patterns should pursue novel, simple, free and avant-garde concepts, and at the same time play various functions of promotion, dissemination, and display. Handbags with protective and storage functions are one of the media for visually conveying product image. The requirements for handbag packaging are mainly manifested in two aspects: 1. The product itself is relatively high-end and high-quality, so relatively high requirements . 2. The publicity of the product itself and its image should give the paper bag a distinctive commodity personality or the pursuit of corporate cultural quality.

handbag design is generally required to be concise and generous. The front of the to handbag design and printing process is generally based on the company’s logo and company name, or the company’s business philosophy is added. Impression, to obtain good publicity effects, handbag design and printing have a great effect on expanding sales, establishing famous brands, stimulating purchase desire and enhancing competitiveness. As a prerequisite for the design and printing strategy of handbags, the establishment of corporate image has an important role that cannot be ignored. As the basis of design composition, the grasp of form psychology is very important. From visual psychology, people abandon monotonous and uniform forms and pursue diversified changes. The design and printing of handbags must reflect the company's distinctive characteristics.